Privacy policy

Last updated: August 2026

This Privacy Policy explains how Softstead (operated by NOVO STORES GROUP LIMITED) collects, uses, and protects your personal data under UK GDPR and the Data Protection Act 2018.

Who we are

Data controller: NOVO STORES GROUP LIMITED, trading as Softstead
Email: contact@softstead.co.uk

What data we collect

  • Name, email address, phone number, delivery address
  • Payment information (processed securely by Shopify Payments)
  • Order history and transaction data
  • Technical data such as IP address and browser type

How we use your data

  • To process and fulfil your orders
  • To send order confirmations, shipping updates, and tracking information
  • To respond to enquiries and provide customer support
  • To send marketing emails if you have opted in
  • To comply with legal obligations

If you subscribe to our newsletter, we collect your email address for marketing purposes.

Legal basis for processing

Contract, to fulfil your order. Legitimate interests, to improve our services and prevent fraud. Consent, for marketing communications. Legal obligation, where required by law.

Who we share your data with

We share data only where necessary: with Shopify Inc. (e-commerce platform and payment processor), shipping and logistics partners (to deliver your order), and email marketing services if you have opted in. We do not sell your personal data.

How long we keep your data

Order and contact data is retained for up to 7 years to comply with UK tax requirements. Marketing data is retained until you unsubscribe.

Cookies

Our website uses cookies to provide a functional shopping experience and analyse traffic. You can manage cookie preferences through your browser settings.

Your rights

Under UK GDPR you have the right to access, correct, erase, restrict, or port your personal data, and to object to or withdraw consent for processing. Email contact@softstead.co.uk to exercise any of these rights.

You may also complain to the Information Commissioner's Office at ico.org.uk.

Governing law

This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region (Hong Kong SAR), consistent with our Terms of Service. Where you are resident in the United Kingdom, your data protection rights under UK GDPR and the Data Protection Act 2018 continue to apply in full and cannot be restricted by this choice of law.

NOVO STORES GROUP LIMITED — Trading name: Softstead — BR No. 79337387 (HK)